The Wine Flyer is the first of its kind – an e-commerce platform opening up a completely new way to spend and collect Avios on purchases beyond travel. While their rapid launch achieved great market traction, their identity at inception wasn't a true reflection of their unique perspective on wine industry and was limiting their business growth in a saturated market.
Studioone.one developed a split-screen visual system that creates a bold and clear voice in the market - that it's never just about wine but the perfect match of the wine and the moment.
We created the motion visual system to capture the rich and evocative world of taste and place - warm, inviting colours paired with images of collected memories, both at home and away. Crisp product photography paired with a subtle travel-inspired graphic language.
