Coca-Cola 'Real Magic' Global Campaign and Brand Identity.
Described as the ‘hug’ logo, the new wraparound appearance of the identity was inspired by its positioning on packaging including cans and bottles.
It is part of a wider launch by Coca-Cola of a new tagline, Real Magic, the first change for the brand in five years since the arrival of its Taste the Feeling tag in 2016. While it links to the brand’s most famous line, It’s the Real Thing, the new copy also aims to highlight the need to connect in troubled times.
We worked with KnownUnknown alongside some hugely talented creatives from across the globe contributing all styles and skills to bring ‘Real Magic’ to life.
